The Marketing Manager will plan, coordinate and execute the downstream marketing plans in China. The incumbent will be responsible for the strategic planning, development, implementation and budget management of all professional marketing activities. Working alongside the Regional Marketing, the China Sales organization and Invisalign counterparts, the Marketing Manager will:
•Collaborate with local Invisalign counterparts to drive alignment of iTero initiatives.
•Plan and execution of internal and external communication for new marketing and product initiatives.
•Ensure our key stakeholders are equipped with the relevant tools to ensure the smooth roll out of marketing initiatives across the entire product mix.
•Contribute to the inception of new initiatives, through to launch and post-launch monitoring, tracking and analyzing business results.
•Ensure the “voice of the customer” is sufficiently captured and integrated in all product solutions delivered to the marketplace.
•Develop our KOL and thought-leadership programs
The Marketing Manager should be able to demonstrate the following competencies:
•Integrity, honesty and ethical approach
•Customer Focused
•Team Focused
•Multi-tasking, working on multiple projects at once
•Project management skills
•Results Orientated
•High level of Business and Commercial Acumen
•Innovative
•Adaptive
•High level of Professional Selling Skills
•Personal Leadership
•Personal Development
SPECIFIC RESPONSIBILITIES:
Professional Communication
•Work with the global and regional teams to localize collateral for China
•Partner with global, regional & local teams to manage local launch plans and translation requirements, working closely with legal and regulatory teams
•Develop customer communication plans for new product initiatives, software commercialization, and promotions.
•Management all customer communication including traditional trade press advertising & digital advertising including EDMs
•Maximise PR assets, case studies, and white papers, working closely with local teams to leverage available content.
•Develop relevant sales collateral and material


Event Management
•Partner with local marketing teams in the development and execution of internal and external event launch plans, including logistics, creative & event initiatives.
•Collaborate with external design agencies in ensuring iTero brand presence are in line with Global direction.
•Liaise with event organizers on sponsorship opportunities, event logistics to ensure smooth operation during the event.
•Ensure all key stakeholders are aligned with event plans and ives pre, during and post event.

Promotions
•Develop relevant promotional collateral.
•Work closely with Regional Marketing and Local Sales Managers on development of succinct communication in relation to promotion activities.

Other
•Develop KOLs strategy and plan for China
•Engage with key internal stakeholders across the business to ensure all marketing initiatives are embraced and maximised.
•Autonomously manage the agencies to ensure projects are well integrated and completed on time and within budget.
•Work with legal and regulatory teams for all collateral and communication requiring review.
•Co-ordinate translations of marketing collateral, customer communication and training material
•Understand product workflow and positively contribute to clear customer communication
•Analyze and report out competitive landscape and actively seek to stay current.
•Autonomous budget management
•Domestic and International Travel 30-40%
REPORTING LINE:
Report directly to iTero Marketing Director, APAC
Dotted line to Commercial Director and Marketing Director, China
Deliverables and Key Performance Indicators
•Ensures the effective fulfillment of ives and deadlines assigned
•Participate in proactive team efforts to achieve departmental and company goals
•Perform other duties as assigned
•Comply with all policies, practices and procedures

EXPERIENCE AND QUALIFICATIONS
•BS/BA required, preferably in healthcare, engineering, technology, or business-related field.
•6-10 years of experience in marketing communications, product management or marketing management with medical Device Industry, Life Science or Consumer Goods industry
•Project oriented / project driven and a hands-on, roll up the sleeves attitude
•Proven expertise in defining and managing customer expectations using independent development lead or hands-on engineering management roles
•Analytical mindset: wherever possible, you prefer to resolve questions through data and measurement
•Deep empathy for the user
•Comfort managing matrix organized teams and experience with international global enterprises
•High level of organization and attention to detail
•Team p with strong ability to explain technical issues to business users
•Effective problem - solving and mediation skills
•Demonstrated ability to share skills and knowledge with others
•Start-up and change management experience
•Must demonstrate a strong track record of delivering results
•Natural ability to spot business opportunities and to persuade others
•Used to work independently with a high level of time management skills
•Excellent, proven interpersonal, verbal and written communications skills
•Strong leadership skills
•Advanced presentation and negotiation skills. Maintaining a professional appearance and providing a positive company image to the public
•Good IT skills, including all Microsoft packages and proficiency in using modern multi-media tools
•Native Chinese Speaker & Fluent English

爱齐（上海）商贸有限公司是美国Align Technology Inc. 我们的产品为隐形牙套，是Align Technology专有的产品，在全球100多个国家销售，并于1998年通过美国食品药品管理局（FDA）审批。Align Technology Inc. 于2000年在美国纳斯达克上市，全球至今已经有几百万患者使用过Invisalign隐适美产品。
爱齐公司强调创新、以结果为导向、以客户与团队合作为中心、自我领导的能力与精神，为员工提供多元化的发展空间，并为员工创造学习、友好、合作、健康的工作环境。
我们在中国成立六年多，已经成功建立了市场品牌并开始商业运作，我们竭诚邀请充满工作激情，具有挑战精神的精英加入到我公司，共同创造你与公司的成功！