Key objectives
Digital and Content professionals define strategies and develop/deliver strategies and solutions for
managing the capture, storage, security, revision control, retrieval, distribution, preservation and
destruction of CRM Department digital documents and content. Reporting to Senior Manager CRM
Digital Channels, they will deliver first class content solutions to Home Credit set of clients.
In line with the company general brand image approach and together with a team of digital experts,
we improve our clients’ digital and social experience with an outstanding content strategy.
The Team
The Greater China CRM Digital team will contribute to bring Home Credit’s vision to life by:
- tight integration with Campaign team to design and execute customer experience journey on digital
channels and drive sales
- support all existing and upcoming digital CRM channels by creating content relevant to local audience
- technical and business support and analytics of the digital channels
- lead with digital innovation
Duties and responsibilities
• establish high-level concept for the mobile application from a content perspective
• prepare e-campaigns content and develop product positioning and messaging, including message
hierarchy that support overall brand positioning, that articulates the value proposition of Home
Credit products/solutions
• ensure the information on company’s mobile app, website is up-to-date, accurate, and relevant as well
as target user friendly
• work with Lifecycle and Analytics teams as well as independently analyze and optimize copy that
converts
• produce continuous content for social media e-blasts
• coordinate on site content campaigns for digital channels on boarding experiences
• support financial partners’ documentation
• monitor and analyse customer’s feedback and report on improvement solutions
• analyze current trends in digital financial markets, social media and conduct researches on demand
• develop a deep understanding of Home Credit solutions and services including product portfolio, market,
trends and competition
• continuous learning and development across content and wider media opportunities
Requirements
Education/Experience
• Bachelor’s degree or equivalent from an accredited university or college; financial management or media
major preferred
• over 2.5 years of working experience in digital copywriting with advertising texts portfolio
• financial institutions working experience would be considered as advantage

Knowledge
• high level of advertising modern Chinese skills
• you will work in a international team, fluent written and spoken English is a must
• up-to-date knowledge of what is going on in the digital lives of our target groups
• AB testing
• landing pages and mobile applications

Skills and Competencies
• attention to details
• ability to work independently and within a team while meeting strict guidelines
• be curious, proactive, passionate and questioning

捷信集团(Home Credit B.V.)是国际领先的消费金融服务提供商（简称：捷信），业务遍及全球11个极具增长潜力的市场。成立于1997年，捷信主要向信用记录缺失或很少的人群提供负责任的贷款，以及简单、方便和快捷的消费金融服务。在每个运营的国家，捷信都致力成为当地市场的领先者。凭借丰富的跨国运营经验和专业知识，捷信得以持续领先众多的同行企业。通过提供安全和优质的贷款体验，捷信积极地推动并扩展普惠金融覆盖传统银行服务覆盖不到的人群——我们的很多客户都是首次借款人。捷信积极推动生活水平的提升，同时满足借款人的金融需求。截至2016年6月，捷信拥有超过8.6万名员工，累计服务超过5,990万客户。捷信拥有强大的业务网络，包括超过21.5万个贷款服务网络点。

截至2016年12月，捷信在中国的业务已覆盖29个省份和直辖市，312个城市，拥有63,000多名员工。捷信与迪信通、苏宁等全国知名的零售商有非常好的合作关系，通过超过14万个贷款服务网点，累计服务客户超过2,500万人次。

继武汉和长沙客户服务中心投入运营后，2016年9月，捷信正式启用其在华投资的全新客户服务中心 – 天津客户服务中心。此前，捷信在华共设有武汉和长沙两大客户服务中心，共可容纳8000名专业客服人员，日均服务量可达750,000次。随着天津客户服务中心全面投入运行，将有近15,000名客服人员为客户提供7天无休的专业服务，服务能力和水平都将得到显著提升。

作为银监会批准设立的首批四家试点消费金融公司中唯一的外资公司，捷信消费金融有限公司, 其股东为国际领先的消费金融服务提供商捷信集团，于2010年底正式在中国开业，为中国的客户提供消费金融服务。消费是促进中国经济结构转型的重要推动力。捷信消费金融有限公司积极响应国家扩大内需、大力发展消费金融的要求，通过为客户提供安全、负责任的消费金融服务，持继为中国的经济发展和人民生活水平的提高做出贡献。

捷信消费金融有限公司致力于成为负责任的消费金融服务提供商。通过金融知识讲座、动漫和在线互动等多种形式，宣传普及金融知识，培养并提高消费者对社会信用和负责任借贷的意识。本着对客户负责的精神，捷信消费金融有限公司创新性地推出了贷款15天犹豫期的制度，为客户提供安全和优质的贷款体验。