职位描述
Trade Marketing:•Closely cooperate with channels customers to perform marketing activities addressed to distributors, installers, and C&I customers to deliver maximum branding exposure.Event Management:•Plan and execute industry events, trade shows, seminars, sponsorships and customers events to showcase LONGi Solar products and solutions.•Collaborate with sales teams to maximize lead generation and brand exposure at events.Strategic Planning:•Support the development and implementation of comprehensive marketing strategies to achieve business ****ives in the Eastern EU market.•Conduct market research to identify trends, competitive landscape, and customer preferences.•Collaborate with EU HQ and global marketing teams to align strategies and ensure consistency in messaging.Brand Management:•Enhance and maintain the LONGi Solar brand presence in the Eastern EU market.•Support the development and implementation of branding initiatives to strengthen brand equity and recognition.•Ensure brand consistency across all trade marketing activities.Content Development:•Create compelling and effective marketing content, including product collateral, case studies, whitepapers, and presentations.•Collaborate with product marketing teams to deliver all necessary commercial and marketing material necessary for the BU and related markets.•Manage the localization of global content to meet the specific needs of the Eastern EU market.Digital Marketing:•Cooperate with EU HQ in the definition of digital marketing campaigns and in analysing campaign performance metrics and optimize strategies for improved results.Collaboration and Communication:•Work closely with sales, product marketing, and global marketing teams to align strategies and achieve common goals.•Communicate marketing initiatives, reports, and insights effectively to internal stakeholders
企业介绍
成立于2000年的隆基绿能科技股份有限公司(以下简称:“隆基绿能”),致力于成为全球zui具价值的太阳能科技公司。隆基绿能以“善用太阳光芒 创造绿能世界”为使命,聚焦科技创新,构建单晶硅片、电池组件、分布式光伏解决方案、地面光伏解决方案、氢能装备五大业务板块,形成支撑全球零碳发展的“绿电”+“绿氢”产品和解决方案能力。隆基绿能在中国、越南、马来西亚等国家和地区布局多个生产制造基地,在美国、日本、德国、印度、澳大利亚、阿联酋、泰国等国家设立分支机构,业务遍及全球150余个国家和地区。隆基绿能加入RE100、EP100、EV100倡议,设定科学碳目标(SBTi),持续推动绿色可持续发展,助力全球能源革命,为建设“零碳地球”“绿色地球”贡献力量。作为全球龙头的光伏企业,2022上半年末,隆基绿能实现营业收入504.17亿元(数据来源:2022年半年报)。2022年在中国品牌建设促进会发布的“2022中国品牌价值评价信息”中,隆基绿能以503.83亿元品牌价值和890的品牌价值强度再创新高。2022年上半年,隆基绿能实现单晶硅片出货量39.62GW,实现单晶组件出货量18.02GW(数据来源:2022年半年报)。自2012年至2021年底,隆基绿能累计生产的光伏产品超过205GW,相当于9个三峡电站的装机量,所发绿色电力相当于节约标准煤8200万吨、减少二氧化碳排放2亿吨、植树111亿棵。隆基绿能高度重视技术研发,以科技驱动生产力。截止2021年底,隆基10年累计研发投入超123亿元,位居光伏行业龙头,2022年上半年研发投入36.70亿元,累计获得专利1808项。2021年隆基先后七次打破光伏电池转换效率世界纪录,2022年上半年连续三次打破电池转换效率世界纪录,其中p型HJT电池、无烟HJT电池、n型HJT电池、n型TOPCon和p型TOPCon转换效率分别被推高至25.74%、25.40%、26.50%、25.21%、25.19%。2019年12月,隆基绿能入选上证50样本股;2020年9月隆基绿能被纳入富时中国A50指数;2020年隆基绿能主体长期信用等级被联合信用评级有限公司评为AAA;获评PV Tech组件“可融资性”AAA等级;获评BNEF财务健康指数优秀;蝉联BNEF 100%“可融资性”组件品牌;获评2022中国卓越管理公司新晋获奖企业,在资本市场具有广泛影响力。隆基绿能以技术创新,驱动光伏行业发展,发布了隆基产品生命周期标准、“无隐裂智能焊接”技术白皮书、隆基向日葵计划;荣获第四届中国质量年提名奖,成为光伏行业获此殊荣企业;连续四年获评RETC“突出成就奖”;2021 Intersolar Award获奖组件厂商;连续多年获得TÜV莱茵“质胜中国”奖等。隆基绿能提出“Solar for Solar”模式,在为全球创造低成本清洁能源的同时,践行绿色低碳的生产制造理念,实现以清洁能源制造清洁能源。2021年,隆基通过了工信部绿色制造体系认定,成为同时荣获“绿色工厂”“绿色设计产品”和“绿色供应链管理企业”三项荣誉的光伏企业,在云南保山生产基地启动光伏行业“零碳工厂”。隆基Hi-MO 4、Hi-MO 5系列产品均获得BUREAU VERITA颁发的“产品碳足迹证书”,基于 182mm 硅片尺寸的Hi-MO 5光伏组件产品获得法国Certisolis授予的碳足迹证书,HI-MO 5荣获TÜV莱茵全球首张IEC/TS 62994证书。秉承“可靠、增值、愉悦”的企业核心价值观,隆基绿能将推动“绿电+绿氢”系统解决方案在全球范围内的广泛应用,让更多人享受绿色能源,助力绿色低碳的能源变革进程。