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游戏品牌发行总监(3A射击游戏)

刷新时间:17秒前

EA

85-110万

上海市 | 初中 | 无经验

基本信息
工作地点:上海市
招聘人数:1 人
职位描述

Title: Shooter Franchise Director, Asia Publishing Req ID: 211455(此岗位负责EA某知名3A射击游戏在亚太和新兴市场的产品发行;要求英文口语流利,熟悉射击游戏在亚太市场的发行运营全流程。如果您感兴趣的话,欢迎到EA官网投递英文简历ea点com/careers)This is a posting for a future opportunity, intended to build a candidate pipeline for upcoming hiring needsYour MissionAs the Shooter Franchise Director, Asia Markets you wake up every day thinking about the growth of the franchise in the region. Reporting to the Snr Director of Franchise will deeply understand the shooter game franchise, markets, and p**** communities. You will guide the shooter game Asia Market franchise planning and marketing implementation. Representing the voice of the franchise at the regional level, both internally and with external partners creating growth and delivering understanding between studio, commercial and marketing.You are the head of the Shooter franchise in the Asia and Emerging Markets region, and main partner for all departments. You are responsible and accountable for understanding the product and what it takes for that to succeed across acquisition, engagement, and monetization. This includes our market and p**** planning, culturalization direction of the global strategy and deep understanding of p**** behavior within the product and what is required to affect that as well as operating plans, resource, and budget prioritization, and return on investment effort. You are working across a matrixed organization of local teams and global teams, focusing on maximizing both the short- and long-term opportunities for this franchise.Macro Goals:Responsible for the success and achieving the Shooter franchise goals across Asia and Emerging Markets.Main partner for all departments, creating growth and delivering understanding between Studio live ops, commercial and marketing. You are responsible and accountable for understanding the product and what it takes for that to succeed across acquisition, engagement, and monetization. Responsibilities.Assume a cross-functional leadership role in driving alignment and accountability to results across functions including studio, brand, creative development, integrated communications, media, esports, analytics/insights, commercial, and finance. Help set clear ****ives to achieve p**** acquisition, engagement, and revenue growth across Asia & Emerging Markets.Oversee day-to-day operational aspects of the business across local teams for alignment and consistency.Develop and drive the shooter hyper-culturalization strategy for Asia, ensuring the game, content plans and experiences are represented with local accuracy in market and resonate with our p****s.Strong partnership and collaboration with studio to implement the global franchise strategy in a culturalized plan across Asia Publishing by defining positioning for key markets, setting local publishing goals and plans, applying publishing ****works as well as influencing the development roadmaps and live services.Partner with commercial teams to align on local market commercial initiatives partnering with key stakeholders to drive to execution.Partner with marketing teams to align on Go to Market strategies that align to p**** insights and market dynamics.Distil large volumes of consumer research, competitive intel and market trends into tangible and ****able insights that can be used to optimize the local p**** experience and inform strategies for brand performance and activation.Develop meaningful relationships with important agencies, brands, partners across the region.Qualifications10+ years in Publishing, product management or similar experience with a commerce focus, preferably from gaming (console, PC, or mobile) entertainment technology or consumer products.Experience with working with development studios on the creation of hyper localised content roadmap and building the associated innovative brand marketing plans, marketing campaigns, and the development of creative materials to match.Strong analytical skills, along with experience using insights and data to create strategy, analyse market opportunities and trends.Ability to galvanize and collaborate with a variety of stakeholders across a matrixed organization, leading through inspiration and partnership across diverse teams, will be essential to success in this role.Passionate about games and gaming communities. Strong understanding of the latest gaming systems, industry trends and experience in the Asia game market.Proficiency in narrative building with the ability to create compelling presentations for a wide range of audiences.Veteran leading global launch campaigns at the local scale and the self-awareness to understand learnings from both the successes and the failures.Understand how to interpret data and KPIs and turn analytical insight into ****able plans.

岗位要求:
学历要求:初中 工作经验:无经验
年龄要求:不限 性别要求:不限
语言要求:普通话
企业信息
公司性质:其它 公司规模:100-499人
企业介绍

Electronic Arts (NASDAQ:EA) 成立于1982年,是数字互动娱乐领域的全球领导厂商,公司业务包含游戏的开发与发行,并为联网的家用主机、行动装置和个人计算机提供内容与在线服务。总部设于加州红木城,有着不少家喻户晓且高质量的作品,如:《战地风云》、《Apex Legends》、《The Sims™》、《Madden NFL》、EA SPORTS™《FIFA》、《Titanfall™》、《植物大战僵尸》以及《F1®》等。在 Electronic Arts,我们的宗旨是“激励世界,同享乐游”。我们让兼具创意、创新和激情的人才共聚一堂,为世界各地的亿万名玩家创造非凡的全新游戏体验。我们知道我们的长处在于员工的多样性。我们保证员工处于包容的文化之中,为其提供学习和领导的机会,让其从事职业生涯中最有影响力、最有价值的工作。我们把我们的员工放在首位。我们为员工提供全面的、着重于健康和福祉的福利保障,以满足您的需求,并帮助您平衡您的职业生涯和个人生活。我们提供充满活力和共同协作的工作环境,您可通过我们的员工资源小组进行联系和贡献,享受带薪休假、产假和育儿假来平衡工作与生活,另外还有免费的电子游戏等更多福利!Electronic Arts 是一个机会平等的雇主。所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。公司官网:(此页面展示的游戏产品并非所有都在中国发行)

企业信息

EA

100-499人

其它

上海市静安区石门一路288号一座31层

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