AXIS International School is an international school in Xiamen, Fujian Province, China offering a western-accredited international education to students of foreign and Chinese origin. As a start-up school, we are seeking flexible, creative and open-minded individuals, a qualified and experienced marketing expert who is willing to merge the philosophies and cultures of East and West. Job Title: Maketing Supervisor 市场主管Department: Marketing 市场部Band: Administrative SupportReporting Accountability: Head of School or 招生市场部经理Achieve Xiamen International School is seeking a Marketing Supervisor who is responsible for developing and implementing a marketing strategy to support the growth of AXIS as a premier international school in Xiamen. Initially, that strategy will focus on targeting students, families, embassies and strategic corporate institutions for admission. Over time that strategy will shift to promote the school and the AXIS brand in the community and corporate world. The supervisor will be responsible for conducting market research, identifying target communities, developing a strategy to engage with target communities, and identifying a variety of methods or platforms to engage with parents. The Marketing Supervisor coordinates with the Head of School to develop and implement the marketing plan, develop communication platforms, identifying our value proposition, and analyzing the overall effectiveness of each task. It is essential that the marketing supervisor and the admissions team liaise in partnership with the Head of School to ensure that the school is reaching its target enrollment in all programs. The Marketing Supervisor will create engaging content in English and Chinese to publish on major social media platforms (e.g. ****edIn, Facebook, Twitter, WeChat, Instagram) and the in-school publication to reach our target audience. In addition, they are responsible for regular updating of the school website by developing stories that share our vision and our value proposition. Scope of ResponsibilitiesThe AXIS marketing supervisor is responsible for:1. Create and execute an effective marketing plan to include:• Direct marketing campaigns• Indirect marketing campaigns• Social media outreach• Media and written content in English and Chinese2. Identify the target audience, how they can be engaged, and on what platforms.3. Conduct market research of competitor schools and develop a comprehensive value proposition.4. Create regular content that is mission aligned on media platforms.5. Identify, maintain and create content for a weekly schedule for digital media stories.6. Create stories for media platforms that underscore our value proposition and the return on parents' investment.7. Create and communicate (across all platforms) the narrative of the school.8. Develop and implement the marketing strategy and plan.9. Branding and community promotion.10. Outreach for any school-community cooperation. Technology Skills: displaying competence and confidence in using Information & Communications Technology (ICT) with the following:▪ Microsoft Teams, Share Point, and OneDrive▪ Apple computers, Canva, Adobe Suite and other publishing software▪ word-processing▪ video creation and media▪ communicating appropriately and effectively with others in the AXIS community, including students, parents, school faculty, staff and school partners. Community: Promoting good rapport with students, staff, parents and community by:▪ respecting the confidentiality of the community members▪ foster positive, supportive and genuine relationships with AXIS staff and the AXIS community▪ support AXIS programs and goals. Standards of Quality Assurance▪ demonstrating accurate and up-to-date knowledge in the field of communications and marketing▪ maintaining superior work attendance▪ being self-motivated and assuming responsibility willingly▪ being willing to expend effort and energy beyond the typical day▪ using the AXIS performance appraisal system as a means to improve▪ being prepared to undertake any other duties requested by the HOS. Required Experience, Training and Qualifications• Bachelor’s degree with at least three to five years marketing experience in an educational environment• Experience in management, logistics, systems organization, sales or marketing• Fluency in English and Mandarin with excellent knowledge of oral and written English and Mandarin (reading, writing, speaking and comprehension)• A strong team p**** with good interpersonal skills• Support the school Mission Statement and Vision• A motivated person who shows initiative, reliability, leadership, and a strong professional work ethic• Additional Desired Qualifications:o Previous experience in an international schoolProfessional Growth and ****uationThe supervisor’s performance will be ****uated on the following• Effectiveness of the marketing plan and implementation• Continuity and quality of messages (written, verbal, video) across a variety of platforms• Successful creation and execution of a value proposition• Ability to effectively communicate with colleagues. Reporting Structure: This position will report to the Head of School for the 2021-2022 school year. As the school grows, the reporting structure may change. This job de****ion describes the normal duties which the post-holder may be expected to undertake. However, the job or duties described may vary or be amended from time to time without changing the level of responsibility associated with the post
