Key ResponsibilitiesContent Creation 50%Develop, write, design, schedule, and publish engaging, high-quality content, including posts, articles, stories, images, and short videos, for the school's primary digital channels, such as WeChat Official Account, RedNote, and the official website.Ensure all content consistently reflects the school's brand identity, mission, values, and communication strategy.Tailor content ****, format, and tone for each platform's unique audience and mechanism.Maintain a publishing calendar to guarantee regular delivery of new content.Photography & Videography 20%Serve as the photographer for a wide range of school activities, including academic events, performances, sports competitions, celebrations, and daily campus scenes.Capture high-quality and visually compelling photos that tell the story of the Concord experience and align with brand guidelines.Provide basic photo editing and retouching as needed.Work with external vendors to shoot and edit short, impactful videos, e.g., event highlights, student testimonials, campus features, for social media and the website.Maintain the school's digital photo and video library.Event Support 10%Provide on-site marketing and communications support for key events, such as Open Days, school fairs, cultural festivals, performances, graduation, etc.Responsibilities include real-time social media coverage, photography/videography, assisting with setup of marketing materials, and capturing audience testimonials.Community Engagement & Analytics 10%Monitor comments, messages, and mentions across managed platforms respond professionally and ****ly within defined guidelines or escalate appropriately.Foster positive online inter****s and strengthen community spirit.Track, analyze, and report on social media metrics including reach, engagement, follower growth, website traffic, and conversion rates to generate ****able insights.Analyze user demographics and behavior to identify pain points and tailor content to audience needs.Collaboration 10%Work closely with the marketing and admissions team, academic departments, faculty, staff, and parents to gather information and stories, and ensure coordinated messaging.Collaborate with designers and external vendors to produce high-quality materials.Complete additional tasks as assigned by the line manager.RequirementsBachelor's degree in English, Design, Marketing, Communications, Journalism, Media Studies, or a related field.Minimum 2 years’ experience in social media management and content creation, preferably within an education or agency setting.Excellent written and verbal communication skills in both Chinese and English.Portfolio demonstrating strong writing, visual content creation (photography & basic video), and social media campaign examples.Proven expertise in managing WeChat Official Account and RedNote.Technical proficiency with cameras and basic photo/video editing tools.Proficiency in basic graphic design tools, e.g., Canva, Adobe Spark. Familiarity with Adobe Creative Suite (Illustrator, InDesign) is advantageous.Ability to use platform analytics and social media management tools.Excellent organizational and time management skills ability to manage multiple projects and deadlines.Proactive, self-motivated, and able to work independently and as part of a team.Cultural sensitivity and understanding of the international school community.Flexibility to work occasional evenings/weekends for event coverage.

作为黄浦区的民办双语学校，上海康德得到了黄浦区政府的全力支持，在遵循黄浦区教育局制定的教育方针指导下，立志做好国际化教育。 上海康德双语实验学校将始终以服务并促进学生发展为办学之根本，致力于学术立校，彰显双语教育的文化融通特色，以“和、信、义”主流价值导向培养学生核心素养。深耕于教育，立足于本土，着眼于世界，以引领上海乃至中国国际化教育为己任，把学校办成有包容性文化、专业化学术、能激发个人创造力的高品质、高水平民办国际化学校。 Shanghai Concord Bilingual School (SCBS) is a bilingual private school in Huangpu District. Shanghai Concord enjoys the full support of the Huangpu District Government and adheres to the educational policies stipulated by the Huangpu District Education Bureau, but within an internationalized context. Shanghai Concord Bilingual School (SCBS) will therefore closely monitor the development of its students, both academically and pastorally, in an environment that seeks to develop the strong moral code based on its core values of “harmony, trust and decency”. Our goal is to become the premier internationalized school in China by developing a school with an inclusive culture, renowned for its student’s academic excellence and individual creativity.