Key ResponsibilitiesDevelop and implement annual marketing plans focused on increasing brand awareness and achieving student enrolment targets.Track, measure, analyse, and report on campaign effectiveness using key metrics, e.g., lead generation, conversion rates, website traffic, ROI, enrolment growth.Conduct market research and competitor analysis to identify opportunities and inform strategy.Develop and manage organic social media calendars and content strategies.Plan, execute, and optimise paid advertising campaigns across key digital platforms (WeChat Official Account, Moments, Channels RedNote KOL collaborations).Manage relationships with key media partners, advertising vendors and KOLs.Oversee the school website content updates and SEO initiatives.Support and coordinate offline marketing events and school activities, e.g. Open Days, school fairs, academic showcases, celebrations, performances. Manage external vendors, such as agencies, designers, photographers and videographers, to produce compelling content for digital ads, social media, print materials, banners, signage.Maintain and update campus branding across all physical and digital touchpoints, e.g., signage, presentations, merchandise, digital assets.Manage the inventory and production of branded merchandise and promotional materials.Complete other tasks as assigned by the Line Manager.RequirementsBachelor's degree in English, Design, Marketing, Communications, Business, or a related field.Minimum 3 years of progressive experience in marketing, with at least 2 years in a managerial role. Experience in education, luxury branding, or agency management highly advantageous.Proven track record in planning, executing, and optimising paid digital campaigns. Hands-on experience with WeChat ecosystem (OA, Moments, Channels), RedNote, and other major digital platforms.Proficiency in basic photography/videography for content creation. Familiarity with marketing analytics tools, e.g., Google Analytics, social media management tools, and design software, e.g., Canva, Adobe Suite.Excellent written and verbal communication skills in both English and Chinese. Ability to build and maintain relationships with media, vendors, and KOLs.Strong organisational skills adept at managing multiple projects in a fast-paced environment.Collaborative spirit with cross-departmental teams, e.g. Admissions, Academics, Operations.

作为黄浦区的民办双语学校，上海康德得到了黄浦区政府的全力支持，在遵循黄浦区教育局制定的教育方针指导下，立志做好国际化教育。 上海康德双语实验学校将始终以服务并促进学生发展为办学之根本，致力于学术立校，彰显双语教育的文化融通特色，以“和、信、义”主流价值导向培养学生核心素养。深耕于教育，立足于本土，着眼于世界，以引领上海乃至中国国际化教育为己任，把学校办成有包容性文化、专业化学术、能激发个人创造力的高品质、高水平民办国际化学校。 Shanghai Concord Bilingual School (SCBS) is a bilingual private school in Huangpu District. Shanghai Concord enjoys the full support of the Huangpu District Government and adheres to the educational policies stipulated by the Huangpu District Education Bureau, but within an internationalized context. Shanghai Concord Bilingual School (SCBS) will therefore closely monitor the development of its students, both academically and pastorally, in an environment that seeks to develop the strong moral code based on its core values of “harmony, trust and decency”. Our goal is to become the premier internationalized school in China by developing a school with an inclusive culture, renowned for its student’s academic excellence and individual creativity.