Communication & Digital Marketing Manager, Industrial Microbiology, Asia Pacific Region

Position Summary:
The Communication & Digital Marketing Manager will own and lead communication and digital marketing strategies and implementation, leveraging best practices and innovative programs to drive leads, acquire new customers, increase product adoption and expand awareness of bioMérieux Industrial Microbiology solutions in the Asia Pacific region. The ideal candidate will have extensive experience in Marketing Communications and Digital Marketing with a life sciences or diagnostic technologies company. They will be expected to work independently with only a moderate level supervision, but pro-actively collaborate with colleagues, customers, key opinion leaders, service providers, and other relevant industry stakeholders. They must be well organized and flexible, enjoy the challenges of working in a matrix organization, and with diverse people (cross-culturally) and projects. The ability to interact with colleagues at various levels of the organization in a fast-paced environment, while remaining dynamic, proactive and resourceful, with high levels of professionalism, responsiveness, and attention to detail, are all crucial to this role.

Job Deion / Role:
•Build, launch and report on Marketing Communications and Digital Marketing campaigns aligned with regional and local Industrial Microbiology business strategy and tactics.
•Develop the regional digital marketing strategy and execute end-to-end within paid, owned and earned marketing channels.
•Deploy Marketing Automation tools (e.g. Email Marketing and Landing Pages), ensuring highest standards of quality and compliance.
•Drive successful regional digital marketing efforts through SEO, SEM, social media channels, web analytics, social media monitoring, and integrated offline activities.
•Collaborate closely with global, regional and local marketing, and cross-functional, teams to design and implement a digital strategy that reaches diverse stakeholders in multiple market segments, positively impacts business performance, and enhances online presence and reputation.
•Work closely with the global digital marketing team to maintain the multilingual customer website, define editorial lines, and coordinate translation of assets available in the global digital assets library.
•Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs), competitors’ digital marketing, and life sciences industry standards.
•Establish and manage an editorial calendar including programming and channel specific promotional activities, in alignment with regional and local priorities and events.
•Create engaging digital content in collaboration with global and local Communications and Marketing teams, and ensure content published is compliant with corporate branding and business unit graphic design and messaging guidelines.
•Activate content in multiple campaign channels, ensuring proper tracking, nurturing, and reporting for effectiveness and quality.
•Write and edit online content, respecting SEO rules and best practice. Maximize utility of available budgets, operate within relevant budgets, and ensure expenses are accounted for in line with company policies and procedures.

Job Requirements / Person:
•Minimum Bachelor’s Degree in Marketing, Communications, Digital Marketing or similar relevant formal business education/training.
•10 years’ experience in Marketing Communications, including 5+ years’ recent relevant job experiences in Digital Marketing, with strategy development and execution of EDM, Marketing Automation, content marketing, social media communications and management, SEO and SEM. Specific experience with PARDOT, edIn, WeChat and other social media platforms is essential.
•Relevant commercial and/or B2B marketing experience, ideally in life sciences or healthcare industry.
•Strong interpersonal skills, organisational skills, teamwork and collaboration skills.
•Excellent verbal and written communication skills in English. Fluency in Mandarin to communicate with key stakeholders, is essential. Some proficiency in other languages (Japanese, Korean, Thai, and/or French) would be highly regarded.
•Ability to multitask and work within deadlines, professionally managing competing priorities.
•Strong MS Office skills including PowerPoint, Outlook, Excel and Word, and experience with web-based platforms for relationship management (Salesforce.com, edIn, Researchgate, etc.).
•Ability to travel extensively, domestically and internationally (approx. 25-33% of work time).
•Willingness and ability to comply with bioMérieux Corporate Business Ethics & Compliance policies.
•Experience working in a matrix organization in multinational companies would be advantageous.

生物梅里埃公司创建于1963年，公司依赖自身的科技研究和工业生产资源，始终致力于开发作为医疗和工业用途的体外诊断产品。 集团专门设计、开发、生产和推广应用在临床和工业的系统。生物梅里埃的诊断系统是由试剂、 仪器和软件组成，主要是为传染病、工业微生物控制、心血管病和肿瘤病等四个主要策略性领域来设计。

在2008年，公司销售额为11亿1千1百万欧元，集团共有11个生产基地和9个研究中心，分布于欧洲、北美洲和南美洲。集团全球拥有38个办事处，至2008年12月31日集团员工超过5,700人。

生物梅里埃公司产品有两个应用领域 : 临床和工业，临床市场占总销售额的85.5%，而工业市场占14.5%。工业的应用主要在食品、药品和化妆品的微生物分析，增长非常迅速，生物梅里埃是全球体外诊断领域的第八大生产商。

生物梅里埃中国有限公司已经20年的发展，自动化微生物鉴定分析系统的用户已达1400余家，自动微生物培养系统已达700余家，全自动细菌计数系统60余台，手工产品用户覆盖全国的省市70%以上。同时公司拥有数十名微生物临床及工业领域专业人员和工程技术人员，其中许多人员都来自检验一线，拥有丰富的检验经验和仪器维修经验。全面负责生物梅里埃公司产品的销售，仪器的安装、维护及保养，以及用户的培训及技术支持。