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Marketing Specialist

刷新时间:2023-11-29

德乐生

面议

黄浦区 | 本科 | 1-3年

基本信息
工作地点:黄浦区 所属部门:市场部
职位类别:市场专员/助理 招聘人数:1 人
汇报对象:无
职位描述

Overview:
MCON is looking for a Marketing Communication Specialist (Junior to Intermediate level) to join our fast track dynamic team in Shanghai, China in the context of the cardess framework solution.
Your tasks and responsibilities will be in the areas of Automotive B2B digital solutions, mobile-apps, eCommerce, CRM and BI: you will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.
Possible role development: building up Marketing Communication Team and act as Team leader.
The main industry you will work on will be automotive and automotive finance, wholesale and retail level.

Key Responsibilities:
1. Data and business analysis from industry and product perspectives, collaborating with corporate marketing programs, manage program execution, track and report on metrics
2. Conduct market research to find answers about consumer requirements, habits and trends
3. Brainstorm and develop ideas for creative marketing campaigns
4. Drive marketing qualified leads through development and execution of digital marketing initiatives
5. Identify regional, national and international key events and happenings related to MCON
6. Define and coordinate the plan and delivery of a multi-channel Marketing Calendar
7. Liaise with external vendors to execute promotional events and campaigns
8. Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
9. Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
10. Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
11. Undertake individual tasks of a marketing plan as assigned, for example and not limited to:
a. Manage digital content and website for MCON
b. Create landing pages and microsites for local events and/or campaigns
c. Track and analyze key pages and site behavior to provide business insights and drive continual improvement of customers’ online experience on a monthly/project basis
12. Ensure that all programs comply with MCON’s Corporate Brand Guidelines
13. Work as part of marketing team to strengthen the overall marketing strategies of division
14. Monitor and manage spending of communication activities globally to meet or exceed annual budget
15. Assist with media inquiries and pro-actively seek media opportunities
16. Produce original marketing contributions

Professional Requirement:
1. BS degree in Business, Marketing, IT or relevant fields such as journalism and/or communication, or the equivalent combination of education and experience
2. 3+ years’ experience in marketing operation
3. Demonstrated excellence in writing, editing and IT technical sales and marketing material and high comfort level with Data topics required
4. Excellent project management and organizational skills required
5. Demonstrate ability to coordinate resources toward fulfillment of desired objectives
6. Proven ability to manage multiple priorities and projects.
7. Demonstrate ability to plan, monitor activities according to priorities.
8. Demonstrated success in forming interdepartmental relationships as well as external relationships. Proven ability to work effectively and influence others in a matrix environment.
9. Advanced skills in Microsoft Excel and PowerPoint, Prezi and similar
10. Excellent reporting ability
11. Excellent interpersonal, verbal and written communication skills in Chinese and English
12. Proficient in Chinese and English, speaking and writing. German would be a plus.
13. Demonstrable experience in marketing data analytics and tools

岗位要求:
学历要求:本科 工作经验:1-3年
年龄要求:不限 性别要求:不限
语言要求:普通话 专业要求:不限
企业信息
公司性质:其它 公司规模:100-499人
企业介绍

我们是一家德国IT公司,总部在德国慕尼黑,在布拉格和北京上海有分公司。
公司主要给汽车行业的客户提供整合IT和Marketing的解决方案,业务范围包括CRM, BI, ERP, E-Commerce等。

目前公司在北京有一百多人,其中30%是外籍员工,来自十多个不同的国家。
工作语言是英文。
我们能为员工提供:
1. 20天年假+10天病假
2. 五险一金和商业医疗保险
3. 弹性工作制,你可以9点来,也可以10点到。
4. 每天免费的啤酒,每周五的轻松Party
5. XBOX 和 Guitar Hero 游戏机,中午或下班后随便High.
7. 每年的出境旅游

更多信息,请上公司官网:www.crm-factory.eu

企业信息

德乐生

100-499人

其它

北京市朝阳区光华路9号世贸天阶大厦24层

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