职位描述
岗位职责:
To manage and ensure marketing strategies in accordance to overall NEVS business objective, China market objectives and global directives. Design brand framework base on global direction and adapt to Chinese market. Develop product platform lifecycle communication from new product launch to obsolescence phase. Provide business insights and facilitate global communications as well as inter-departmental communication within NEVS. Input to marketing strategies and planning for future products. Overall effort to achieve Marketing KPI and gain market position in sales and market share.
-Brand Strategy Communication & Facilitation
1.To develope overall brand strategy and framework for NEVS in China, and play as advocator for this brand essence and standard internally and externally ;
2.To also strengthen communication with global marketing, in order to ensure alignment with global strategy, business direction and marketing plan, to ensure a full utilisation of resources and an exchange of learning;
-Product Lifecycle Communication Planning & Mornitoring
1.To directly take charge of product lifecycle communciation strategy, provide input and guidance to marketing service teams, e.g. media, event, digital, track the KPI of marketing activities conducted;
2.Continuous monitoring of business status/opportunities of each product offering relative to: sales, profitability, competitiveness, technology trends, and operations fit compatibility.
-Cross functional integration
1.To coordinate reletive functions such as product, sales, service, PR to ensure synergized effots to ensure best product performance in the market.
2.With accumen in digitaliation trend, build NEVS distinction and prestige to differentiate from other competitors.
任职要求:
1.10+ years’ experience of direct marketing communication management prefer to be in Auto industry.
2.Have practical strategic and tactical marketing knowledge. Rich experience in consumer marketing strategy and execution is required.
3.Solid integrated marketing communication background and particular acquisition and sensibility for the digital world.
4.Solid knowledge of market and service structure in the Chinese vehicle environment
5.Excellent oral, written, organization, presentation and independent workload management skills.
6.Quick learner and problem solver.
7.Integrity, intelligent and proactive.
8.Have leadership qualities to lead and motivate the marketing communication team.
9.Fluent in written and spoken English and Chinese
企业介绍
国能新能源汽车有限公司成立于2015年6月,是一家由中国企业与瑞典NEVS(National Electric Vehicle Sweden)联合组建的电动汽车相关技术研发和整车生产企业,所在地为天津高新技术产业开发区,注册资本24亿元。
NEVS是原瑞典萨博汽车公司的所有者,国能新能源汽车由此继承了萨博先进的汽车平台、技术开发和整车生产能力。作为中瑞技术转移与商业合作的重要典范,国能新能源汽车致力于依托NEVS在设计、研发、生产方面的独特优势,将北欧品质和中国制造相结合,打造符合市场需求的高性能智能电动汽车产品组合,包括乘用车和商用车,为用户提供致臻愉悦的驾乘体验。此外,国能新能源汽车还将通过对清洁交通发展和出行方式创新的投入,让城市生活更美好,持续助力环境与社会的可持续发展。
欢迎广大汽车行业的优秀人才加入我们,为塑造绿色出行,打造可持续性的未来共同努力。