Main Responsibilities and Duties
Establish close relationship with local media & KOL, PR partners, and create PR possibility for local store
with good combination of IKEA long term priority and local market situation
 Update and prioritize local media and KOL list frequently, have deep understanding of key influencers in
local press and online environment.
 Keep close contact with and feed the interest for home furnishing to local media and KOL via frequent
visit, news launch or special range experience, greetings, business lunch, social activities etc.
 Sharing latest national and local news of IKEA with local media and KOL. Make the outmost of global
PR-material and national approach, including social- and environment issues. Take especially good
care of core businesses and create messages around quality, low price, design function and
sustainability.
 Sharing latest trend and news around life style, home furnishing, social & environment in the
organization
 Always stay in contact with what is going on locally on blogs, talk of the town and local press
 Catch good opportunity, create news around living with children, storage and small space living
 Secure good understanding about the IKEA brand, home furnishing and life at home of local PR partner
 Work with monitoring service provider to create/share where IKEA as a brand is in the market within
the organization in monthly base.
Secure good exposure of IKEA brand in local market
 Execute national PR actions well locally with deep understanding and relevant local insight analysis
 Secure good and strong brand image related to event from both visual and copy perspective
Close co-operation with local IKEA FAMILY to create synergy in local marketing communication
 Creatively attract FAMILY members attention to PR event to create bigger noise on local media and web
environment
 Involve key influencers among local FAMILY members into PR event
Contact person of interview by media for customers complains
 Duty One:Connect with CR or other function to identify the real issue and response to journalists in a
proper way.
 Duty Two: be able to work with SO social media team to monitor and manage the proper response to
online user and draw indication to store if needed.
Good budget planning and follow up
 Safeguard the central PR investment in local market
 Prepare PR budget allocation and update SO PR spending and ROI analysis on each project
Team development
 Develop the understanding about IKEA PR knowledge of the local PR team.

宜家家居（IKEA）于1943年由英格瓦.坎普拉德（Ingvar Kamprad）在瑞典创立。作为全球最大的家具及家居用品零售商，我们的经营业务遍及全球38个国家和地区的328个商场，拥有127,800多名员工，经营近万种宜家的家具和家居用品。

在过去的十多年里，宜家已经在中国的上海、北京、广州、成都、深圳、天津、重庆、武汉、南京、大连、沈阳、哈尔滨、济南等地设立了24家零售商场。从2014年起，宜家在中国正以每年开三家新店的速度迅速发展。

宜家天津中北商场

宜家天津中北商场位于天津市西青区中北镇，将于2018年夏天正式营业。宜家天津中北商场是宜家在中国的第26家商场，也是宜家在天津的第2家商场。商场建筑面积为五万五千平方米，经营近万种宜家品牌的家具和家居用品，免费停车位约800个。

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