LA PERLA
AT A GLANCE
La Perla is a lingerie and beachwear brand synonymous with Italian luxury.
For over 50 years, La Perla has followed the evolution of the female body through different fashions, trends and moods, while passionately honoring its tradition of hand crafted Italian corsetry.
It has evolved into a true luxury brand with boutiques in the most fashionable shopping districts all over the world.
A STRONG LUXURY BRAND
Luxury lifestyle lingerie brand
Strong brand identity and positioning
High Quality and Tailoring standards
Made In Italy
THE ORIGINS
Ada Masotti, a woman full of talent and courage, in 1954 gave birth to her dream: an atelier of corsetry in the name of the best Italian tradition.
Her skillful hands knew how to create small works of art to enhance the feminine beauty.
This experience is one of the values of La Perla today.
BOLOGNA, AN ANCIENT TOWN
Bologna is the Italian town where La Perla is born: a fascinating place, rich in artistic masterpieces, famous for its arcades and the ancient towers.
Bologna hosted for four centuries a solid tradition of silk factories and textile manufacturers which had given rise to refined laboratories of feminine corsetry.
Ada Masotti was trained in the best city atelier becoming a skilled corset maker. Thanks to this training, she laid down the foundations of that unique know-how that is still today an integral part of the La Perla philosophy.
LA PERLA, A NAME FULL OF PROMISES
To choose the name of her brand new laboratory Ada Masotti was inspired by a box lined in red velvet in which she presented her creations as if they were jewels.
She chose the name of the most feminine and harmonious gem: the pearl.
TODAY
As of June 2013, the company is part of the Pacific Global Management Group, a global talent management company headquartered in London, active in the model and celebrities’ management, music and events business through Elite World and Gold Typhoon. Under the new ownership, the company is embarking on an exciting phase of development with a new strategy aimed at leveraging its existing positioning as a top brand to evolve into a true luxury brand.
LA PERLA COLLECTIONS
La Perla for nearly 60 years has followed the evolution of the female body through different fashions and trends becoming the lingerie and beachwear brand synonymous with “Made in Italy” luxury.
It offers a wide array of collections that range from lingerie to nightwear, from beachwear to fragrances and hosiery, dedicated to a refined and sensual woman who aims at expressing and underlining her femininity in a self-confident, sophisticated and elegant way.
LA PERLA BOUTIQUES
As well as being present in the best department stores and specialized shops, La Perla sells its collections through a selected network of flagship boutiques and shops in shop which are located at the heart of the most important fashion streets of the world.
The company's new direction is also based on a change of image for its retail arm. The new design for the La Perla boutiques is the result of the work of architect Roberto Baciocchi, founder of the internationally renowned architectural studio with its headquarters in Arezzo, Italy.
LA PERLA CAREER
If you are interested in a career with LA PERLA, please see the more position descriptions on 51job website.

LA PERLA
一览
La Perla是内衣和泳装品牌的代名词，意大利奢侈。
50多年来， La Perla通过不同的时尚，潮流和心情演化了女性的身体，同时激情地沿袭了意大利手工制作紧身衣的传统。
它已演变成一个真正的奢侈品牌，在最时尚的购物区拥有遍布世界各地的精品店。
一个强奢侈品牌
奢侈生活方式的内衣品牌
强大的品牌形象和定位
高品质和裁剪标准
意大利制造
探源
Ada Masotti ，一个充满才华和勇气的女人，她的梦想在1954年诞生了：以最好的意大利传统为名义的紧身衣工作室。
她灵巧的手知道如何创造小型的艺术精品，提升女性之美。
这方面的经验是La Perla的今天的价值之一。
博洛尼亚，一个古老的小镇
博洛尼亚是意大利小镇，是La Perla诞生的地方：一个迷人的地方，富产艺术杰作，有著名的拱廊和古老的塔楼。
博洛尼亚拥有四个世纪的丝绸工厂和纺织品制造商的坚实的传统，这孕育了精致的女性胸衣实验室。
Ada Masotti在最好的城市工作室得到培训成为一个熟练的紧身胸衣制作者。由于这种培训，她提炼出的独特工艺，仍然是今天的La Perla的理念的一个组成部分。
LA PERLA ，这个名字充满希望
要选择她的全新实验室的名字, Ada Masotti的灵感来自一个内衬红色天鹅绒的盒子，从这个盒子中，她提炼出了她的作品，就好像它们是珠宝。
她选择了最有女人味的和最圆润的宝石的名字：珍珠。
今天
直至2013年6月，该公司成为Pacific Global Management集团成员。Pacific Global Management集团是总部设在伦敦的全球人才管理公司，通过经营精英模特和金牌大风公司，活跃于模特和明星的管理，音乐和赛事领域。Pacific Global Management集团运用La Perla 现有定位,正在将其打造成为一个顶级品牌，一个真正的奢侈品品牌。随着这个新的战略，La Perla 正进入一个令人激动的新的发展阶段。
La Perla 产品系列
在近60年，La Perla一直在通过不同的时尚和流行来遵循女性身体的演变，成为了内衣和泳装品牌的代名词， “意大利制造”的奢侈品。
La Perla 的产品系列为精致性感的女性而设计制造，产品范围广泛，从内衣到睡衣，从泳装到香水和针织品，用一种自信，成熟和优雅的方式表达和强调她的女人味。
LA PERLA精品店
除了呈现于最好的百货店和专卖店， La Perla的通过选定位于世界上最重要的时尚街道的核心位置的旗舰精品店和店中店商店的网络来销售它的产品系列。
公司的新的发展方向也是基于零售部门的形象的变化。对于La Perla的精品店的新设计是建筑师Roberto Baciocchi的作品 ，Roberto Baciocchi 是总部设在意大利阿雷佐的国际知名的建筑设计工作室的创始人。
LA PERLA工作机会
如果您有志于在LA PERLA集团发展您的的职业生涯，请通过www.51job.com浏览集团在中国的工作机会,并通过电子信箱hr@laperla.net.cn与我们取得联系。
LA PERLA DIGITAL IDENTITY
LA PERLA的相关主页
www.laperla.com